Chat with us, powered by LiveChat

THE DOMAIN WORKS.

Expired and Aged Domains: A Comprehensive Guide to Finding, Evaluating, and Utilizing High DR and DA Domains for SEO and PBNs

Table of Contents

Expired domains can be a valuable asset for any SEO strategy. These domains, which have been previously registered but are now available for re-registration, can provide a number of benefits for improving search engine rankings and driving traffic to a website. In this article, we’ll take a deeper dive into what expired domains are, how they can be used for SEO, and the important factors to consider when looking for expired domains to purchase.

What is an expired domain?

A domain is the address of a website, such as “apple.com”. 

When a domain is registered, the owner must renew the registration periodically to keep the domain active. If the owner fails to renew the registration, the domain will expire and become available for re-registration. It goes through several stages in this expiration process. Ultimately, once the domain is available for re-registration it is referred to as an expired domain.

It’s important to note that expired domains are different from dropped domains. Dropped domains are those that have been deleted by the registrar due to non-payment or other violations of the registrar’s terms of service. Expired domains, on the other hand, are simply domains that have not been renewed by the owner.

Another type of domain is the auction domain. These domains are the one that have been auctioned by the previous owner and the highest bidder wins the domain.

The potential of expired domains for SEO

Expired domains can be a valuable asset for any SEO strategy because they often have a pre-existing powerful link profile. 

These links, which point to the expired domain from authority websites such as BBC, NY Times, The Guardian, Forbes et al., can be leveraged to improve the search engine rankings of a new website.

By analyzing the link profile of an expired domain, it’s possible to gauge its authority and determine which links are worth replicating. One way to do this is by re-creating the previous URL slugs on the new website, which can help to regain the link equity of the backlinks that are pointed to the expired domain.

Another way to leverage the link profile of an expired domain is by using it for redirects to a money website. This can help to transfer some of the authority of the expired domain to the new website, which can also improve the rankings in the SERPs.

Lastly, building out private blog networks (PBNs) with expired domains can also be a powerful SEO strategy. PBNs are a group of websites that are used to link to a main website in order to improve the search engine rankings. By using expired domains to create PBNs, it’s possible to benefit from the link profile of the expired domain and improve the search engine rankings of the main website.

Finding quality expired domains for SEO

When looking for expired domains to purchase, it’s important to consider a number of factors that can impact their potential value for SEO. 

Authority & Link Profile

One of the most important factors to consider is the authority of the expired domain, which can be measured using metrics such as Domain Authority (DA) and Domain Rating (DR). These metrics provide a general idea of the strength of the expired domain’s link profile and can help to identify which expired domains are most likely to provide a boost to a website’s search engine rankings.

Obviously, these metrics only give you a superficial idea. 

You should always do a deep dive into the link profile and history of any expired domain to make sure you buy a domain with high authority, quality links and a well diversified anchor profile. You also want to make sure that there are no spammy links or questionable links pointed at it.

We go into detail on how to do it here: Domain Analysis Guide.

History

Another important factor to consider is the previous content of the expired domain. If the expired domain has relevant content that is still useful, that’s a good sign that the domain has the potential to provide value for SEO. 

You should also dig into how the domain looked in the past using archive.org – this gives you a more concise idea of the topical relevance of the domain. Plus, you can see if the domain has been used for any questionable niches in the past.

Difference between Expired, Dropped and Auction Domains

It’s also important to be aware of the differences between expired, dropped, and auction domains to full grasp the idea behind each.

  • Expired domains, as we’ve discussed, are those that have been previously registered but are now available for re-registration. 
  • Dropped domains, on the other hand, are those that have been deleted by the registrar due to non-payment or other violations of the registrar’s terms of service. These domains may have a history of spam or other negative factors that can impact their potential value for SEO. A deep dive analysis is especially important for dropped domains.
  • Auction domains are the one that have been auctioned by the previous owner and the highest bidder wins the domain. These domains may have a high cost and may not provide the best value for the money.

There are a number of resources available for finding expired domains. Of course you can check our list which has more than 20000 domains in it. But you can also check other sources that specializes in expired domains. Other popular options include GoDaddy Auctions and NameJet.

Using expired domains for SEO

Once an expired domain has been purchased, there are a number of ways that it can be used for SEO.

#1 Building A Money Site

The most popular option is to build out a new website on the expired domain and leverage the link equity that it already has. This can be done by re-creating the previous URL slugs on the new website and reaching out to the websites that are linking to the expired domain to ask them to update their links. Ideally, you want to find an expired domain that is closely relevant to the niche you are targeting.

For example, if you plan to launch a website in the hunting niche, you should try to get your hands on a domain that tackle topics like “hunting”, “hunting gear”, “hunting tips”, “outdoor gear”, etc.

#2 Private Blog Networks

Another strategy is to use the expired domain to create a PBN. This can be done by setting up a network of websites that link to a main website in order to improve its search engine rankings. By using expired domains to create these websites, it’s possible to benefit from the link profile of the expired domain and improve the search engine rankings of the main website. 

If you don’t have the expertise to build out a footprint free PBN, you should consider outsourcing it. There are many services that offer to build these PBNs for you. We can recommend SEOlutions PBN Service.

#3 Redirections (301)

Finally, expired domains can also be used for 301 redirects to a money website. This can help to transfer some of the authority of the expired domain to the new website, which can improve its search engine rankings. As already discussed, we go into more detail in our 301 guide.

Final Thoughts

Expired domains can be a valuable asset for any SEO strategy, providing a quick boost to a website’s link profile and the potential for improving search engine rankings.

 When looking for expired domains to purchase, it’s important to consider factors such as domain authority and the content of the expired domain. With the right expired domain, it’s possible to improve the search engine rankings of a website, drive more traffic, and ultimately increase revenue.

FAQ

Aged domains are domains that have been registered for a long period of time, typically several years or more. They are seen as more authoritative and trustworthy by search engines, making them valuable for SEO.

SEO domains are domains that have been specifically chosen for their potential to improve search engine rankings. This can include factors such as relevant keywords in the domain name, a strong link profile, and a high domain authority.

Expired domains can be found for sale on a variety of websites, such as Thedomainworks.com or GoDaddy Auctions. Additionally, you can use a expired domain finder to search for expired domains.

Aged domains can be purchased through a variety of sources such as expired domain marketplaces, domain auctions or by reaching out to the previous owner directly.

Aged domains are valuable for SEO because they are seen as more authoritative and trustworthy by search engines due to their long registration period. Additionally, they may have a pre-existing link profile that can be used to improve search engine rankings.

Expired domains can be used for SEO by building out a new website on the expired domain and leveraging the link equity, creating a PBN, or using 301 redirects to a money website.

Old domains are similar to aged domains, referring to domains that have been registered for a long period of time. They may have a pre-existing link profile and be seen as more authoritative by search engines.

Lists of expiring domains can be found through a variety of sources, such as domain marketplaces like ours or domain auction websites.

High DA domains refer to domains that have a high Domain Authority score, indicating a strong link profile and potential for improving search engine rankings.

PBN backlinks are links from a private blog network, which is a group of websites used to link to a main website in order to improve its search engine rankings.

Yes, expired domains can be used for building a PBN. These domains can provide a boost to a website’s search engine rankings by creating a network of websites that link to a main website.

Expired domain auctions are auctions for expired domains that have been previously registered. These domains can be bid on by multiple parties and the highest bidder wins the domain.

Dropped domains are those that have been deleted by the registrar due to non-payment or other violations of the registrar’s terms of service. Expired domains, on the other hand, are simply domains that have not been renewed by the owner. Dropped domains may have a history of spam or other negative factors that can impact their potential value for SEO.

High DA domains refer to domains that have a high Domain Authority score, indicating a strong link profile and potential for improving search engine rankings.

Cheap expired domains can be a good investment for SEO if they have a strong link profile and high domain authority. However, it’s important to thoroughly evaluate the domain before purchasing to ensure that it will provide value for SEO.

Table of Contents